• US$160

• 29 designs

• 5 designers

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Packaging Design Brief

Hi there!

Estate Coffee Company is a new coffee roaster and cafe that is opening in 2016. We are currently seeking out a unique and exciting bag design that we can use for our 8 oz, gusset style coffee bags. These bags will be custom, full color printed with the design imprinted on each bag. We will use these for our in store retail sales, whole sales, and online mail order sales. The current size of the bag is 15 cm wide, and 22.5 cm tall. In addition to the full front print, we will use a separate printed label that will designate which coffee is in each bag, as well as tasting notes, and roast date. So there will need to be an area on the bag that can accommodate the label, whatever size it may be. We have a coffee tree logo that we would like incorporated into the design, however everything else is free game. We initially designed our logo to be a dark brown over a mint back ground. We would like to stick with those colors, but we don't have a set idea on layout or design. However it is important to note that our bag producer uses a plastic, matte finish material. So please try to incorporate a full color bag, not a kraft paper material. I would also like to add that we will potentially want to have this design incorporated into our cup design in some way.

Target Market(s)

Coffee enthusiasts and customers who are interested in specialty coffee. Specialty coffee denotes a premium bean, craft roasted in small batches. We pay special attention to sourcing directly with farmers that have been growing for generations. We are more interested in being a boutique premium brand, as opposed to a brand you would see in a grocery store.

Industry/Entity Type

Cafe

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Font styles to use

Other font styles liked:

• I'm open to any ideas that work well with our logo and idea.

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Needs to incorporate our logo some how. Needs to have "8 oz. 227 grams" some where at the bottom of the bag for legal purposes. can be small. Would like to incorporate our colors of pastel mint and a darker brown.

Nice to have

• I really like the label designs of liber and co, amola salts, royal rose, woodford reserve, mclary bros. Labels that convey a unique, small batch crafted product with an emphasis on quality over quantity.

Should not have

• Not a big fan of decorative fonts.

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Files

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