• US$160

• 40 designs

• 16 designers

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Logo Design Brief

A new logo for our restaurant. Shorter name.

Jc Mickelson's is the old name and logo.

New name Jc Mick's

would like to include something to do with a train as we feature a high scale model train running through our restaurant.

We are a full service family style restaurant cooking old fashioned american food including Pot roast, burgers, fish, country fried steaks, with home made soup and pies.

We are located on interstate 15 and are mostly a stop for tourists and travelers. We are located in a very small town. The majority of our guests are travelers.

We do the majority of our advertising via billboards on the freeway, new logo should be easy to read and easy to identify. Have similar look and feel to current logo.

I have a sample logo I had a local designer do. See included pic.

also need to update our colors to modern color scheme. Going to switch to earthy autumn tones. similar to walmart and the new holiday inns, Dunkin donuts, & taco times.

Would like logo to be similar enough that our long time guests feel familiar, and the years of building our brand are not lost. We have had billboards on the freeway for 20 plus years.

have logo look good with and without the word restaurant

www.jcmick.com for current website and pics of building

Target Market(s)

Travelers on Interstate 15. Families, Elderly, those who like Trains and good ol american cooking.

Industry/Entity Type

Restaurant

Logo Text

Jc Mick's ( option of RESTAURANT)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• new current colors. Earthy rich autumn tones. Train theme, restaurant look and feel.

Should not have

• not look childish, or like a toy

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Files

Download all files - 14.0 MB