Design of logo which includes an icon and strap line. Professional, modern ,fresh.
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This customer received 174 logo designs from 45 designers. They chose this logo design from asadj as the winning design.
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Logo Design Brief
human resources consultancy. Main focus is on delivering programs to build the capability of people within organisations. I have a strap line I currently use which is ....putting your business in capable hands. This sits below the business name and is in italics, lower case and the same font...with three dots before the text. I would like to see the logo in different colours - red and black, emerald green and black, deep purple and black and in the same colours I have on the attache document - just feel I need a change and make it stand out a little more.
Target Market(s)
Businesses looking for assistance with developing the leadership potential in their business.
Industry/Entity Type
Professional Service
Logo Text
human capability solutions (large all lower case)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- modern font
- strip line under business name
- Sans Serif Fonts.
Nice to have
- a modern icon that is not too corporate or box-like - something that is flowing or transparent behind the company name?
Should not have
- business name in different size fonts or words - all to be the same font and size.