new Logo / branding - electricians - great brief

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Logo Design Brief

We need a logo design for our new business venture based in the North East of England.

We are a local electrical business that focuses on making home electrics safe.
We deal with customers buying and selling homes. Our target market is families and first time buyers.

Our existing electrical company logo is attached as a file to this brief.
We wish to keep the large light bulb that we already have but want you to develop the other elements of the logo in line with our requirements.

Ideas that we have had are;
- put a house in the filament of the bulb
- put a plug in the filament of the bulb
- include a house in the logo
- include some orange & some grey


the logo must contain / communicate
1. What we are about - 'making uk homes electrics safe
2. Name of Business - (MyHomeSafe)
3. We are domestic electricians specialising in safe electrics in the purchasing of new homes

Thanks

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Updates

Dear All designers for our project


Hi, firstly thank you for all your really good work to date, we have been really impressed with some of the designs coming through and an happy with the progress.

After a talk with the team last night we have realised that one thing we really like about our existing business logo is the light bulb and its filament design. We currently have the Tyne Bridge in our logo as we are a local business.

Hence; we have decided we would like to keep the light bulb idea in our new logo. I have uploaded a picture of the bulb and how we used the filament to represent an element of our busniess, that we were newcastle based... i.e. the Tyne Bridge.

We now want to have a logo that isn't tied down to one area and focus just on the housing market and home safety.

I hope you can come up with some fantastic ideas based around this updated brief and thanks for your work so far... possibly you can incorporate some of the existing ideas into the light bulb...

Thanks

Daniel 

Added Monday, January 20, 2014

dear all

brief updated to communicate more clearly our desires
thanks

Added Tuesday, January 21, 2014

dear all designers


i have posted a picture of some sketch ideas to help in development of the new logo

hope this helps

thanks

Added Wednesday, January 22, 2014

Target Market(s)

Home buyers - age 25-60

Industry/Entity Type

Electrical

Logo Text

MyHomeSafe - newcastle (location may vary)


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Character Logo

Logo with illustration or character


Font styles to use
Serif
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

fbed22
ffc214
ffffff
333333
606060
000000
faa54b
f78f20

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • 1. our existing light bulb from our logo
    1a. What we are about - 'making uk home electrics safe
    2. Name of Business - MyHomeSafe
    3. We are electricians who work in homes
    4. Our light bulb (filament of the bulb needs to change and no longer be the bridge, this is not appropriate to this business)
    5. White background
Nice to have
  • possible idea - smiley plug??
    houses?
    sparks?

    we like the idea of possibly putting something on the roof of our vans - please see attached photo.
Should not have
  • Should not have designs that appear dated / old fashioned.

Files
Download all files - 1.1 MB
EPS
JPG
photo (5) Wednesday, 22 January 2014 20:48:30
Wednesday, January 22, 2014
Payments
1st place
£200
Total
£200

Project Deadline
01 Feb 2014 12:56:24 UTC
Language

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