sleek and luxury logo for a fashion upstart with an icelandic quirk to it

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This customer received 117 logo designs from 24 designers. They chose this logo design from Mads as the winning design.
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Need a sleek and simple logo for a fashion upstart with an Icelandic quirk to it! We have developed a shoe that offers heating customization through your iPhone. We want our tagline to be "the new nostalgia" - a merging of the old with the new. We found that Iceland as a country represents this blending of the old and the new so we chose to name our company lundi, after the puffin bird - a national treasure in iceland :). I want it to be very simple, i like all lower case, and the i has an accent aigu on it. Feel free to get creative! I generally like blues and reds, but nothing too americana. these are the colors of the icelandic flag
Updates
Project Deadline Extended
Reason: Haven't love what I've seen so far - would love for you to have a bit more time to iterate
Added Friday, November 6, 2015
Industry/Entity Type
Fashion
Logo Text
lundi
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- all lower case, accent mark on the i
Nice to have
- if you could incorporate a very ABSTRACT vision of the puffin that would be great. i definitely don't need any actual birds anywhere, but something very very abstract would be great
Should not have
- anything too literal, letters should not be bunched together
- i generally hate serif fonts, but willing to have my mind changed