• NZ$190

• 34 designs

• 16 designers

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Banner Ad Design Brief

Lifemark is a social enterprise that promotes accessible and adaptable building design. We are promoting a new rating tool that anyone can use to rate their house or building. The mobile website will help anyone understand how easy this place is to live in and if there are changes, what building changes they should make to continue to live there for as long as they want. The rating tool is free to use. The attached file gives a sense of the characterizations being used in other advertising.

Target Market(s)

Consumers...probably baby boomers over 50 who are choosing their last new home, or anyone buying a home or concerned about access and mobility. The decision maker is generally female, aged 50+.

Industry/Entity Type

Residential Construction

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Font styles to use

Other font styles liked:

• Bree

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A direct and modern feel, showing that this rating tool is easy to use on a mobile device and helps people make better choices about what features they need in a home or any building to achieve easy living, both now and in the future.
• Call to action is to visit the web site. www.lifemark.co.nz. Include the lifemark logo.
• Please ensure the banner promotes the rating tool.

Nice to have

• Friendly language, contemporary figures and stylisied homes. Any home represented must have a level entry (no steps) a wide doorway and a lever (not round) door handle. Banner size 962 by 274.

Should not have

• Any home image must not have steps ( level entry is required) and have a wide door way so its easy for a wheelchair to go through, but we don't want to include wheelchairs as this stereotypes the message and we want to make a broad message.

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Files

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