• US$160

• 30 designs

• 5 designers

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Advertisement Design Brief

We need an advertisement design for the first of what could be a series of "call-to-action" ads for our e-commerce site for automotive tools, Mobile Distributor Supply, targeted towards hardcore DIYers and professional automotive mechanics/techs. We are an emerging brand in the space and are looking to forge a trusting relationship.

The idea for this ad, which can and will be used for the purposes of online marketing, is to use the "M" logo below as a silhouetted "missing part" of a car. Think the old "Absolute Vodka" ads, but for car junkies.

In this particular scene, we are looking inside the popped hood of a generic car in a garage from either an overhead or 3/4 overhead view.

The "guts" of the car are there, but the central engine is missing. In its place is the outline of the below "M" logo, driving home the strong imagery of the logo with the hidden wrench. The background will be the garage floor, light enough to be able to clearly see the tagline and below boiler plate.

There is obviously a job to be done on this car, and we want the viewer to think of us to get the parts to fix it.

The call to action below will be simply. "Get Your Gear". This will be followed by the full logo (with Mobile Distributor Supply), our website (www.mobiledistributorsupply.com), facebook and mailing list logos.

Target Market(s)

Car Mechanics, DIYers, Young technicians, tool "gear heads"

Industry/Entity Type

Automotive

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Prominent "M" logo, all above

Nice to have

• Great synergy from design to text on bottom.

Should not have

• Specific automobiles or brand names other than our own displayed.

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Files

Download all files - 11.0 MB