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Craft Flavoured Beer Family Extension Desing
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This customer received 54 packaging designs from 16 designers. They chose this packaging design from BenchmarkStudioGroup as the winning design.
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C$475
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54 designs
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16 designers
Packaging Design Brief
We are a Canadian craft brewery looking for the design of a new line of beer we wish to launch within an existing family of products. Our beers are high craft beers that retail for a significant price. Example, 4.49$ for 500 mL vs. 1.49$ for a 500 mL Heineken.
The line of beer that is being designed here is for a craft flavoured beer line targeted to women. This will be light tasting beers with light fruit flavors targeted to consumers who like beer but are not ready for the strong IPA which are generally found in the craft beer offerings.
The Yolande line, which is the name of this new product, is a ''cousin'' of the existing Charles-Henri Line (more info below).
Target Market(s)
60% Females 40% Males - 21 to 40 years old
Industry/Entity Type
Brewery
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The products will be an INDIRECT family/line extension of the Charles-Henri line of products (design attached). There needs to be some similarities, but it cannot be too close. There are 3 main features on the Charles-Henri label (attached) : (1) the font used for the Logo; (2) the shape of the label; (3) the motif printed on the label.
- The shape of the label must be different than the current shape.
- However, the font of the logo (Charles-Henri) can be the same and the motif printed on the label can be used. Using one of these elements is sufficient to link this new brand with the Charles-Henri brand.
- The name of the product will be YOLANDE
Nice to have
- The bottle, the size, the ABV will be different than for the Charles-Henri beers.
- There will be 3 flavours initially : Blueberry, Grapefruit and Raspberry.
- There needs to be a back label, but if you design, you can use the exact same information as there is currently.
Should not have
- We don't want any fruit pictures or designs on the labels.
