Logo Design Project

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This customer received 85 logo designs from 29 designers. They chose this logo design from Innerworld Designs ltd. as the winning design.

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Logo Design Brief

We are a new company called "Fuel Busters" operating in England. When someone puts petrol into a diesel car or diesel into a petrol car we attend the scene, remove the fuel from the car, flush the engine, and put in the correct fuel.
Our research has revealed that it is crucial our vans are noticed when out on the road. Obviously no-one plans to misfuel their car, so when they do we want them to remember the "Fuel Busters" van which they may have seen at some point, we want them to remember the name "Fuel Busters" so they can then find us on the Internet.
So the logo we're looking for should be SELF EXPLANATORY, recognisable in an instant, memorable, eye-catching, colourful and loud, to cover a large part of each van. Our vans are white and here in the UK we have adopted green for petrol and black for diesel.We are not really that particular about colours only that the design must be bold and bright and stick in the mind even if it is a passing glimpse.
A good example of this is the logo used by another company in the UK called "Fuel Doctor" (not to be confused with "Doctor Fuel), images of which can be found on the Internet. Similar companies use fuel nozzles and/or fuel pumps in their signage/logo. We would prefer not to have these although we appreciate this may be unavoidable and will not dismiss any designs that contained such images. We want to be a little different and not be confused with other companies. We DO NOT want a logo that resembles anything from the "Ghostbusters" movie!
Hope you can help. Thank you.

Fuel Busters

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Updates

Hi All

We have amended our brief and tried to be more specific in the hope that this will be more helpful......it was pointed out that we were too vague! Please accept our apologies if we made your lives a little difficult or if we've been a pain in the neck. We are great with vehicles but completely hopeless when it comes to art and design. Thank you for all your efforts so far.
Regards
Fuel Busters
 

Added Thursday, June 06, 2013

Industry/Entity Type

Internet

Logo Text

(None provided)


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
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Personable
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Conservative
Economical
Upmarket
Payments
1st place
£260
Participation payments x 2
£20
Total
£300

Project Deadline
10 Jun 2013 14:49:05 UTC
Language