• US$160

• 55 designs

• 19 designers

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Logo Design Brief

We are launching a startup and need designs for a logo - Our company is called Rekonnex (with a 'k' despite our docs showing 'c'). We are a mobile-first, private, vetted, social network platform for organizations to connect people with other employees, alumni, event programming, job opportunities, and news based on location and professional/personal interest. We curate content to provide only relevant information to the user - Imagine a disruptor to LinkedIn, which actually is private for every organization and includes proactive connecting based on itinerary correlation with only the most relevant people and events. Our target markets are large enterprises and higher education, specifically business and professional schools where travel is significant and/or the value of their network is extremely important. Corporations find us very beneficial for re-hiring of and business development with alumni, and also getting out the most relevant event and news to employees. Schools find us to be the lynchpin of their alumni network, providing more value than their existing technologies by proactively doing alumni discovery, and giving more value back to the network. We want our logo to NOT reflect either market (no education-focused logos please), but one that is broader, and indicates value to corporations and higher ed alike. A copy of our business plan and pitch deck is attached for more info.

Target Market(s)

Large Enterprises (Professional Services, Finance, Legal Firms, etc.) & Higher Education (Business Schools, Professional Schools, etc.)

Industry/Entity Type

It Company

Logo Text

Rekonnex

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Logo styles of interest

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Font styles to use

Other font styles liked:

• You Decide What is Best For Us From a Brand/Look Perspective

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be all-encompassing to both corporate/higher ed markets. Must be creative, and not a re-hash of existing logos, clipart, etc. Looking for something different to communicate our message.

Nice to have

• Open to using the logo as 'Rekonnex', 'ReKonnex' with some play on the 'K' in the logo or other permutation as the designer sees fit. We are more interested in designer creativity, than us dictating a good way to brand ourselves.

Should not have

• This project should NOT be focused on students/alumni/higher ed alone. It needs to be all-encompassing to the 'corporate alumni' and 'higher ed alumni' markets as well as internally for 'corporate employees'. Also, please TOTALLY dismiss the logo you find in the pitch deck - We want creativity from the designer, not anything related to what is there. No globes, books, or other cliched graphics.

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Files