AISU - premium homemade icecream needs a "cool" logo
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This customer received 72 logo designs from 20 designers. They chose this logo design from KUT KOPY PASTE as the winning design.
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Logo Design Brief
We need a logo design for a brand new premium homemade ice cream which will be sold in Thailand. The brand is called "ai-su" which means "ice cream" or "ice" in Japanese. And all of it's ice cream will be served in japanese flavor. So we would like our logo to present the sense of "Japanese" and also can relate to ice cream. Preferred color is black and white.The character of brand should be modern, premium and fun (not so traditional japanese). My favorite work style (not logo style) is as file attached.
Please be noted that our ice cream will be served in scoop only. It's not soft-serve and without cone
Updates
Project Deadline Extended Reason: I haven't get enough design and participant Added Monday, October 26, 2015
Target Market(s)
Adult age 22 - 40 years old who lives in urban area with medium to high social status/ income. They love to hang out with friend especially in Japanese restaurant.
Logo Text
アイス [ai-su]: japanese flavoured ice cream
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- both English and Japanese language (brand name)
Nice to have
- slogan: a scoopful of joy