• A$160

• 49 designs

• 14 designers

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Logo Design Brief

We have a new cosmeceutical skin care range using active ingredients including peptides. (hence the reason we have called the product "Actives +" We require a label design with a logo, It is an active range so we would like it to reflect that in the brand. There is a plus sign in the name as well.
Clean design, modern clean fonts, possibly gotham, gotham light or something similar.
Colors: charcoal, key elements in orange, white. or variations thereof.
We have uploaded a png file of some designs that we have already had done. This should help give you an idea of what we are after. These are in a circle design, which we are not opposed too but would like some other input, creative ideas variations on this as well; with or without the circle. Perhaps some improvement on the font or font weights used with the plus sign.
We are happy with the colors, but open to suggestions.

Target Market(s)

men and women, 25 and up. The look of the product must be fairly unisex.

Industry/Entity Type

Skin Care Product

Logo Text

Actives +

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The Actives name could have a logo incorporated into it or separately. The plus sign needs to added in somewhere. We are just looking for some clever ideas with regard to this and using the colors mentioned above.
• Do not want a feminine looking product with flowery design. Definitely after a clean sharp design and fonts.
• Each product will have the brand name "actives+" with the logo(either incorporated into the name or a separate design for the logo) plus the actual product name i.e "cleanser" plus the ingredients and directions of use on the back. We are mainly concerned with the logo and brand name design at this stage. Packaging is round containers, with a brushed metal finish. The labels could be clear with design/logo printed so that metal finish can show through or label could have a background color such as charcoal/ very dark grey.
• Also interested in the reverse; light background dark fonts.

Nice to have

• Brand should have a look that males will be comfortable with having it in their bathroom! Women should also feel happy with it as well.

Should not have

• Feminine look. fancy fonts. Very different colors to the ones mentioned.

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Files