Logo for Swedish voice over professional/vocalist
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This customer received 99 logo designs from 16 designers. They chose this logo design from Atum Kreative⢠as the winning design.
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Logo Design Brief
Elegant and clean design for Swedish voice-over/vocalist professional geared toward an international market. The work done is everything from commercials, audio books, infomercials, vocal performance (mostly jazz), etc. The design should have a timeless look but with a contemporary feel. I like a two line concept and mix of lower/upper case and fonts; perhaps an idea would be to mirror or reflect the top to the bottom.
Color: In terms of color scheme, the design should feature either earthy tones, grey/turquoise combinations (soft and grey in tone and more green than blue) or perhaps blue and yellow to incorporate the Swedish connection (staying true to the contemporary concept). There is however flexibility for other ideas as long as it keeps to an elegant/contemporary style. I like when things have some flow and colors bleed into each other, like water, watercolor and brush strokes rather than full coverage, and this goes for both the style in general as well as for the font. Although these may be unrelated to the illustration I am looking for, these are examples I like:
http://1.bp.blogspot.com/_gn_S62Hgeh4/TUIMroj2xYI/AAAAAAAABGE/u1qbMYl_Mlc/s1600/santoka13.jpg - the simplicity of this one is what I'm going for
http://karenbonakerart.files.wordpress.com/2011/08/ballerina.png?w=540&h=720
http://thumb15.shutterstock.com/display_pic_with_logo/709168/709168,1320797221,1/stock-photo-blue-seamless-macro-texture-watercolors-with-brush-strokes-88401871.jpg
Font: Contemporary elegant (in style like papyrus, bodoni, and garamond, perhaps mixed for initials or second word/line with something more artistic), a brush-stroke type (without being too bold/thick), a bit like calligraphy/japanese signage style (without too many frills however; more Tiffany & Co than CocaCola). Really like combination of two fonts/colors/mix of lower and upper case. Here are some examples of styles:
http://image.linotype.com/news/fontnews/stevenstitling/StevensTilting_560_01.gif - really like this one
http://www.positype.com/fonts/nori/specimens/nori01.gif - more for detail than full design
http://hepatypisb.files.wordpress.com/2011/03/egypt.jpg
http://luc.devroye.org/myfonts-calligraphic-long/LetterheadFonts-LHFScriptana-2012-04-09.gif
Providing photos (attached and links below) of logo examples that go in style with what I'm looking for:
http://tasteofink.com/assets/images/gallery/logos/images/f7a204a4a6648d5f754e19d2c77b6b49.jpg - although I don't love the font, really like the concept and colors
http://asitseams.com/wp-content/uploads/2012/11/brand-logo-design-sayjphotography1.jpg
http://www.thedphoto.com/images/photography-logos/oeil_photography_logo_.jpg
http://www.graphics.com/modules/Gallery/albums/album225/Jennifer_Bowen_POST_1.jpg - I like the incorporation of two font styles and initials
http://logoinspirations.com/wp-content/themes/gallerypro/timthumb/timthumb.php?src=http://logoinspirations.com/wp-content/uploads/2010/01/picture125116032625331.png&w=500&h=375&zc=1
http://kolke.ca/wp/wp-content/uploads/kolke-branding-natural-products-print-media-ecotrend-ag-logo-03.jpg
http://www.artiniuminc.com/wp-content/uploads/2012/04/xo.jpg
http://images1.hellotrade.com/data2/QM/FU/HELLOTD-1180910/predesign-stationery-250x250.gif
http://rlv.zcache.com/contemporary_monogram_designer_lime_profile_cards_business_card-p240460480129324437en3d3_350.jpg - although I don't like the font of the initials, the concept is in style with what I'm looking for
Updates
Project Deadline Extended
Reason: Added some additional info in brief
Added Friday, June 07, 2013
Project Deadline Extended
Added Wednesday, June 12, 2013
Target Market(s)
Agents, TV/Radio stations, marketing dept for voice-over work; private (weddings, etc) and professional (hotels, restaurants) clients for singing gigs
Industry/Entity Type
Audio
Logo Text
SwedestVoice
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The design must feature the company name SwedestVoice; prefer a font of a thin contemporary style.
Nice to have
- Could add a line to read: voice over and vocal performance
Should not have
- Nothing cartoonish in style. Not too busy.