• US$200

• 62 designs

• 18 designers

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Logo Design Brief

The name of the company is WEARENOTHUMAN. We are newly established clothing company out of Southern California. WEARENOTHUMAN was created through the inspiration of intense and extreme fitness but the general idea of the company can be applied to any profession/sport/schooling/job. WEARENOTHUMAN refers to that inner "beast" to be the best..."above the norm"...that attitude and swagger... Lebron James, Michael Jordan, Adrian Peterson, Tiger Woods...among their peers, these athletes excel and perform at the highest and most elite levels above the norm. They dominate competition, persevere, show strength, will, and determination. At times their performances appears to be unhuman like. Its that next step the elite always seem to perform at that has all of us marveling in disbelief...wow...!.... All of these and similar characteristics encompass WEARENOTHUMAN.

USE OF LOGO
Use of logo will be on shirts and website. Our target audience are active and fit people...primarily gym goers...

TYPE OF LOGO

We're looking for something simple, original, edgy and tough, yet corporate and cool. Our target market is 18-40 year olds, men/female. We would prefer a logo highlighting the acronym WANH but a logo with WEARENOTHUMAN would also be accepted.

SOME POSSIBLE IDEAS WE'VE HAD

- A DNA double helix strand
It fits the brand because...what makes us human are our genes/dna. ...but wearenothuman ...so maybe if the logo was of a DNA strand or a splitting DNA strand or.....WANH spelt out as the ladders of the DNA strand....

-WANH stamp
A grungy type stamp idea has been thrown around

-Coat of Arms
Would have to be simple and represent the brand.

-Virtruvian Man

-Evolution of Man

-Outlined face with maybe a gas mask on? see UFC fighters Wanderlei Silva's logo.

-mannequin type face or silhouette

-Rorschach

-WWF NWO logo style

Use your creative minds!

Text

We prefer the text not to be overly thin or overly thick. We like bright colors (ie musclepharm green). NOT CARTOONISH, NO GRAFFITI.

Target Market(s)

18-40

Industry/Entity Type

Clothing

Logo Text

"WANH" or "WEARENOTHUMAN" or both

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -Bright colors

Nice to have

• 1111111111111

Should not have

• Skulls
  Death
  Aliens
  cartoonish font
  graffiti font
  

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Files

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