• €440

• 75 designs

• 25 designers

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Character Design Brief

We need a logo design for Mon Bucheron, a French company. It means My Lumberjack.
We own and manage woods, we transform it industrially into very high quality (dry) logs and we commercialize them to individuals in France.
People can order the logs online or by phone and get the wood logs delivered at home.

We are disruptor into a very conservative and traditional market. We would like a character logo, bold and fun. The character should be in line with the name "my lumberjack".
We were thinking of playing on the stereotypes linked to lumberjack (e.g. rough forest man, red checkered lumberjack shirt…) and try at the same to support our message. The tag line (not mandatory on the logo) means: Don't take me for a fool. Our solution is not the cheapest but offers the best quality/price (30% savings/year).

We were, for example, thinking of making him a kind of superhero.
It can be either a character, or part of his body or a symbol suggesting a character - e.g. for the superhero, it could be a B instead of the S of Superman

Target Market(s)

Individuals equipped with stove, ready to spend a little more for good quality logs with easy ordering and home delivery

Industry/Entity Type

Conservative

Logo Text

Mon Bucheron

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• character logo - fun, bold lumberjack
  
  

Nice to have

• We were, for example, thinking of making him a kind of superhero.
  It can be either a character, or part of his body or a symbol suggesting a character - e.g. for the superhero, it could be a B instead of the S of Superman.
  
  Fire, wood or logs can also be illustrated

Should not have

• no tree please