Practice Pathways, LLC Corporate Logo

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This customer received 99 logo designs from 44 designers. They chose this logo design from Finno as the winning design.
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Logo Design Brief
We have formed a new company called Practice Pathways, LLC. The firm provides medical billing, consulting, and advisement services to physicians, clinics, doctors groups, hospitals, clinics, and other healthcare institutions. We envision branding elements encompassing medical symbols such as the iconic red cross (doesn't have to be red) and a highway or pathway. The impression we want viewers to receive is that we are professional, medical related, visionary and solutions oriented. Not looking for cartoons. Logo needs to be easily and consistently reproducible online, in print, via social media, etc. Open to colors, but prefer bolder colors to pastels. Would like to have our name in the logo as shown above, but also be able to use a portion of the logo standalone on invoices, return mail, etc.(perhaps the left block artwork without the name in some cases).
Updates
Thank you for all of the wonderful, creative designs submitted.
We are making our shortlist of submissions today and should have a decision finalized soon.
Added Wednesday, October 28, 2015
Target Market(s)
Medical Professionals (medical doctors, not dental), hospitals, clinics, clinical labs
Industry/Entity Type
Medical
Logo Text
Practice Pathways, LLC
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Branding elements playing off the company name. "Pathways" - road, or path image winding through a medical icon (red cross, or some other icon easily associated with the medical industry
Nice to have
- Ability to use across all types of media - print, broadcast, tradeshows, digital print, social media, website, etc.
Should not have
- Cartoons