Electrical Business Logo - Great Brief

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This customer received 101 logo designs from 30 designers. They chose this logo design from Zee as the winning design.
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Logo Design Brief
We need a logo design for our existing business that has been going for 5 years. We are a small local business that focuses on domestic & commercial electrical installation projects and testing / repairs in the Gateshead area of the UK.
We are wanting to expand and need a new logo to reflect our business, especially as we are wanting to expand into a new area. Newcastle Upon Tyne, the logo will reflect the new area in its design.
Our current logo uses orange and grey and can be seen at;
www.thomaselectricalservices.co.uk
We are open to logos that use orange / blue and grey colours.
We will always use a white background so this should be in logo also (for web / white vans).
We want to develop this logo as it is a good starting point,
We would like to keep the design simple whilst incorporating a few more elements to communicate with our customers the following;
1. Newcastle upon tyne local firm so Tyne Bridge in the logo.
2. Name of Business
3. We are electricians - i.e something that symbolizes this like a light bulb / spark / uk plug / wire etc...
Target Market(s)
Home owners, businesses
Industry/Entity Type
Electrical
Logo Text
Thomas Electrical Services
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must contain Newcastle Tyne Bridge somewhere in design...
Must have logo text for business name - 'Thomas Electrical Services'
Must indicate that we are an electricians
Thanks
Nice to have
- Possibly image to indicate a family,
Should not have
- We don't want it to be too professional as this eliminates some customers who are looking for a local company and not a large big business.