• €120

• 70 designs

• 14 designers

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Packaging Design Brief

We are an e-commerce that sells hotel toiletries, supplies and amenities to vacation rental property (e.g. airbnb) owners worldwide.

We need your help to design a simple product (Packaging) sample we can use to visualize our final product and market it before actually manufacturing it (as it usually happens on kickstarter, to get you the idea).

We are working on a tight deadline and are not looking for a too sophisticated solution (though it has to look like AS IF we took a picture of the product, not a computer generated image!)

To put it short, what we need you to do is the following:

1. draft a simple text logo (eventually adding a symbol in front of it) - I am not asking you to design a logo, but you can make a simple text logo to be part of the packaging - made of all text
2. pick a box similar to www.shutterstock.com/pic-114425770 and
3. put a bunch of www.shutterstock.com/pic-177766571 into the box
4. design a simple packaging (by applying a basic label to each toiletry and a colour + text logo for the outer box)

with the result being a composition similar to:
http://newsarchive.medill.northwestern.edu/uploadedImages/News/Chicago/Images/Business/birchbox.jpg

You are free to use different sources files both for the box and its content.

Brand/product name:
You can either come up with your own name suggestion (OPTIONAL) or use one of the following names (listed in alphabetical order):
1. boxpitable
2. detbox (detox box ?)
3. easystay (if you pick this one, please give it a “made in Italy” twist, as we have only access to www.easystay.it at a reasonable price, being the .com too expensive)
4. orobox (in Spanish/Italian oro means gold)
We have no preferences for any of these 4 names. IT WILL HAVE NO IMPACT ON YOUR DESIGN, AS THE LOGO IS PRIMARILY A TEXT-BASED LOGO.

DELIVERABLES
Fully editable (raw) and ready-for-printing .ai Adobe Illustrator (or similar type of software) files for the all images.

ADDITIONAL INFO only and not part of the deliverables
We are creating a new, independent toiletries/amenities set brand for vacation rental property owners.
1. Once received and opened, the outer box can be used as a product display too
2. Each box will contain:
a. a welcome letter/card
b. a small bar of soap
c. a small bottle of shampoo
d. a small bottle of shower gel
e. a small bottle of conditioner
f. a shower cap
g. a box of tissue
h. a sanitary bag
i. a city map
j. a sim card (for mobiles)

A few competitors you want to take a look at:
www.boxpitality.com
http://hosty.club/
www.bnbgoodies.com
http://www.happyguestclub.com

Adjectives that best describe our brand/product:
Natural, Smart, Fresh, Green, Urban, Premium, Cool, Smart, Fine, Convenient

Target Market(s)

short-term vacation rental owners (airbnb, homeaway, VRBO, etc). We want those guests who like the products to be able to purchase it for themselves too. We are looking to create our own brand and associate it to those who rent their properties on airbnb or other vacation rental platforms around the world

Industry/Entity Type

Hospitality

Logo Text

designers are free to add any text or leave it blank

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• > has to show the brand name (which is basically our website domain with or without the .com)
• > easy to be recognized

Nice to have

• the outer box will carry our own ads, including how to subscribe for the product
• bottle labels might have different colours to distinguish.
• One of the co-founder is Italian and if you find a way to leverage luxury / high quality / made in Italy type of concepts... we can back it up! In any case, please remember please note our audience is pretty internationl, mostly Western European / American.

Should not have

• don't use more than 4-colours (will need a 2-colours version anyway)

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Files

Download all files - 0.9 MB