• C$480

• 205 designs

• 51 designers

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Logo Design Brief

We are an All Day Breakfast restaurant located in Barrie (city located 45 minutes North of Toronto) The reataurant has been around for over 20 years but has had 3-4 name changes. Currently it is called Logan's which we have decided to change and call it "The Breakfast House" hence we need a new brand identity which will start with a logo. The restaurant is open evreyday from 7 am to 3 pm for 364 days a year. We serve the traditional breakfasts along with various other items. To give you an idea some of the menu items are as follows:
1.eggs in any/all styles fried, poached, omlettes etc with bacon, sausages, toast
2. Fresh homemade soups
3. Sandwiches and burgers
4. Fresh home cut fries( one of our signature items served with all items)
5. Pancakes, waffles (all styles)
Our clientale consists of 70 percent regulars who are very loyal and we are like second home to them. Our clientale consists of all age groups (seniors are the biggest group) and very diverse backgrounds. From prominent business people, Doctors, cops, real estate professionals to retired seniors, students, families and many more. We are a family oriented warm place where people come for fresh and great tasting food prepared from scratch without the fancy ambience and very pocket friendly. The servers know the clients very well and have developed a personal bond with them but also staying professional and very attentive to their needs.

The logo needs to be restaurant style and reflect our core strengths i.e. Family, great food, highlight breakfast as our flagship characteristic that is reflected in the first look for someone who doesnt know about our place and is a first timer, classy but simple (not flashy) use colors that are related to appetite, display the long tradition of its past of being there for 20 + years (almost like a landmark in the city religiously followed by its clients)

We are also looking at a quick turnaround time for this as our renovations are coming to an end and our landlord has givenus a green signal for us to change our signage within this week.

Target Market(s)

All ages and all backgrounds. Seniors are the single largest group. We have teens who come on weekends after a night of clubbing, Teachers who meet once a month, trades people who work at nights, cops, business people with clients or their staff, retired folks....basically anyone who loves breakfast which is most people n North America

Industry/Entity Type

Restaurant

Logo Text

The Breakfast House

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The name of the restaurant along with a design that screams traditional breakfast which tastes great and is a landmark in the city for Breakfast

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Files

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