• US$160

• 93 designs

• 34 designers

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Logo Design Brief

White Horse Water, LLC is a new company based in North Dakota that sells freshwater for industrial use. The logo will initially be used for business cards, invoicing, letterhead, etc. until the company becomes more established. Other marketing products would come later so I would consider how the logo might transfer to caps, shirts, etc.

Given the name of the company and the type of business we are in, I would imagine more of an illustration or pencil-type drawing and some incorporation of the color blue to represent water. I have also thought the idea of water could be incorporated with some curves to represent the flow of water.

I would like the logo to project strength through art and font and appeal more to men than women since the industry we work with is male dominated. In other words, no prancing carousel horse or horse with fake eyelashes. :-) I also want to project strength without looking "mean."

I have attached some files to give you an idea of what I find appealing. Most tend to focus on the horse head rather than the entire body, but I would be open to either.

I'm looking forward to seeing what you design!

Target Market(s)

Companies that need freshwater to perform their work functions.

Industry/Entity Type

It Company

Logo Text

White Horse Water, LLC

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Name of company
• Strong font/image

Nice to have

• Horse image
• If horse image is used, consider having the horse facing forward.
• Pencil-type drawing (outline)

Should not have

• Prancing horse
• Feminine appearing horse
• Carousel horse
• Cartoon horse

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Files

Download all files - 0.1 MB