• C$160

• 60 designs

• 10 designers

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Logo Design Brief

-New company based in Airdrie, Canada
-Company offers freezer meal assembly sessions in house (shopping and chopping done, this business sells a time saving service and encourages social interaction while making dinner)
-Would like to see a company logo created with a vintage/antique feel but also using modern aspects or features. Colours used should incorporate:
-rustic wood tone
-tiffany blue
-wheat/soft yellow
-sage green
-pomegranate (reddy magenta colour) in small components
-white

Text should include company name and ideally the inclusion of the following 3 services: Meal Prep, Classes, Grocer

Target Market(s)

dual income families, mainly women and parents of dependant children

Industry/Entity Type

Food Store

Logo Text

Social Supper

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• company name and supplementary descriptive text (Meal Prep, Classes, Grocer)
• vintage/antique and comfortable feel
• clean, crisp look
• combinaton of text fonts (cursive for part ideal)
• Can we please see some designs using a kitchen table graphic? would like to see more square logo feel, perhaps a profile kitchen table and chairs with company name above and services below it?

Nice to have

• using colours:
• -rustic wood tone
• -tiffany blue
• -wheat/soft yellow
• -sage green
• -pomegranate (reddy magenta colour) in small components
• -white

Should not have

• cute or juvenile text font
• should not feel industrial

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Files