Skirt Logo Design for New Label

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This customer received 120 logo designs from 49 designers. They chose this logo design from Magpie as the winning design.
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Logo Design Brief
We are a women's clothing label specialising in simple yet sophisticated skirts. Target audience is any woman who wants a beautifully designed skirt that you can dress up or dress down, is fun and playful or smart and serious depending on your mood. The final logo design should leave a lasting impression, be chic but playful and minimalist. Colour scheme is ideally monochrome but we are open to suggestions based on designers ideas. I like the ideal of pastels and black/white, but will take your advice as to colour scheme.
I have attached a photo of a logo design I was playing with myself just for reference, I really like the idea of how the 'I" and the "R" look like they're joined so, SKRT instead of SKIRT but am open to ideas.
Target Market(s)
Women, aged 15+. Professional market as well as leisure market.
Industry/Entity Type
Fashion
Logo Text
Skirt by Harvey
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name in the title