European Software company needs Logo for a new product line called Saw App

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This customer received 23 logo designs from 11 designers. They chose this logo design from zeljko.koren as the winning design.
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We are a company producing Laser based measurement systems and software solutions to Sawmill industry. Now we are expanding our business towards Mobile Application that helps in understanding status and functionality of the systems we, but also other manufacturers have sold.
So, we need a Logo for "Saw App" -new software product.
Few main benefits from Application, just for ideas:
- Sorter response time -> Less out-of-tolerance products produced
- Measurement system problem solving -> Utilize better the measurement systems
- Quick and easy assistance request to system manufacturer
- Production status reporting
Target Market(s)
Sawmill Industry World Wide
Industry/Entity Type
Industrial
Logo Text
Saw App...App can be left out also!
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Nicely Finished but playfull business logo.
- Keep It Simple and... :)
Nice to have
- Laser, Human, Information, Saw
- There is freedom around this.