Australian Wine export company Need a Wine label design

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This customer received 50 graphic designs from 9 designers. They chose this graphic design from J S D as the winning design.
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We need a wine label design for a new branded Australian wine based in South Australia called " PLAYFORD " .
We will use this brand name ' PLAYFORD' to marketing Australian Red wine and White wine into Chinese Market.
We would like to see the label designs that look classic and make consumers feel this is a superior quality Australian wine.
This label is to promote AUSTRALIAN WINE, need wine related and country related theme, need to give the consumer first impression that this wine is from AUSTRALIA.
Thanks
Updates
Project Deadline Extended
Added Friday, May 31, 2013
This label is to promote AUSTRALIAN WINE, need wine related and country related theme, need to give the consumer first impression that this wine is from AUSTRALIA.
Added Thursday, June 06, 2013
Added Saturday, June 08, 2013
Project Deadline Extended
Added Saturday, June 08, 2013
Project Deadline Extended
Added Monday, June 17, 2013
Project Deadline Extended
Added Monday, June 24, 2013
Project Deadline Extended
Added Monday, July 01, 2013
Target Market(s)
Chinese market
Industry/Entity Type
Marketing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Need label design and renderings on the bottles.
Nice to have
- Label make consumers feel this is a superior quality Australian Wine.