Estavayer-le-Lac Payerne Region logo design 2013
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This customer received 58 logo designs from 24 designers. They chose this logo design from creeativebird as the winning design.
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Logo Design Brief
We need logo designs for a new visual identity for this Swiss destination that includes the two towns, the lakeshore (more wetlands and boardwalks than Windermere), and rolling farmlands with cycle routes and walks. We have identified three approaches: "the perfect match", "lively nature", and "a welcome just for you", and we would like logos for each of these approaches.
The client is interested in using the colour red, and in not putting too much emphasis on the colour blue and the "lake" aspect. We would like to see designs that sum up the region and communicate the emotion of visiting and living there, without bolting together individual elements of the location such as the Payerne abbey, mediaeval old town of Estavayer-le-Lac, the water or the fields.
Industry/Entity Type
Town
Logo Text
Estavayer-le-Lac Payerne Region "the perfect match"
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- too much blue
overly strong reference to the lake or watersports
literal representations of geographic or architectural features
pigs and frogs