Change your words change you profit - logo

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This customer received 107 logo designs from 22 designers. They chose this logo design from Logo Xtudio as the winning design.
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Logo Design Brief
We need a logo that represents a new way to thinking and then talking based on neuroscience and connecting people and performance.
"Simply Speaking"
It needs to connect with CEO's of small to medium businesses who want to get results by changing the conversations with staff and customers.
The final design should generate a feeling of simply changes and how this could change the entire organisations culture and bottomline.
Target Market(s)
CEO - Small to medium Businesses
Looking to grow
Understands that Brand Matters
Understand people are at the heart of all the do Customers/Team
Logo Text
Divergent Thinking - simply speaking
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- thought provoking tag line
- appeal to male audience
- look simple
- create a feeling of something new could happen if I call this company!
Nice to have
- modern crisp look
- looks simply and sophisticated all at the same time
- creates a feels of credibility
Should not have
- ugly fonts