New Business Launch providing an HR/Risk Dept to small/med businesses w/o one.

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This customer received 255 logo designs from 44 designers. They chose this logo design from eko07 as the winning design.

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Logo Design Brief

Launching new business that will provide HR and Risk Management services to small and medium sized companies (e.g., handbook, policies, conflict management and internal investigations, leadership development, training, regulatory compliance audits, etch.). We will be an HR Department and Risk Management Team for businesses that do not have one, or need staff support for HR Departments of one or Office Managers performing employment law and regulatory compliance without expertise.

I want the logo to include 2 circular shapes that overlap/intersect/intertwine creating a shared space without looking like beach balls. My business requires a partnership with business owners. I want the design to appear like titanium/steel grey/metal. If there is color, I like light powder blue/aquamarine toward the blue shade. I really want something that says smart, strong, and bold. I would like to see if there is a way to make it appear like the name of the company has raised letters like they are on the side of a building.

Target Market(s)

Small to medium sized entrepreneurial business in NW Florida

Industry/Entity Type

Business Service

Logo Text

The Winning Way, LLC is name of company and tag line is- Earning the Right to Lead


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)


Font styles to use
Serif
Other font styles liked:
  • something bold and strong, possibly appear 3D

Colors

Colors selected by the customer to be used in the logo design:

85cae6
33a6d7
333333
5c5c5c
9d9d9d
606060
848484

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • That the material used to build the logo are made from Titanium/Metal/Steel Grey
  • circular shapes somehow interconnected, intertwined, overlapping to create a shared space. Must appear strong, masculine, powerful, timeless
  • Titanium is a grey, light, but very strong metal. Is is quite frequent, but hard to extract, which makes the pure metal fairly expensive. It is used a lot for technical components and steels. Much better available than the metal itself is titanium dioxide, TiO2, the most widely used white pigment, which you can see on nearly every white painted wall. Titanium dioxide is one of the thermic most enduring molecules and one of only a few that can be found in some stars.
Should not have
  • Other colors and circular shapes to look like beach balls or elementary. Must depict strength, world class, and power

Files
Download all files - 0.4 MB
JPG
Payments
1st place
US$300
2nd place
US$100
Total
US$400

Project Deadline
02 Oct 2015 14:13:53 UTC
Language

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