Chicks of the Sea Logo Design Project

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This customer received 62 logo designs from 21 designers. They chose this logo design from Lisa as the winning design.
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Logo Design Brief
I would like a logo for this new business which will have a group of businesses to improve beach houses and beach vacations, starting in Nantucket Mass but also expanding online and globally. It should be fun and colorful with "chick" type colors, pinks, turquoise, lilac, yellow, mostly pastels but can be in neon or fluorescent.
Young, fun loving, upmarket, feminine and colorful.
The main character should be a mermaid.
Updates
Thanks for all preliminary designs. Think feminine and playful but sassy and sophisticated too. Not juvenile. This is a business with an adult female sophisticated but fun loving buyer. I also love sea horses and starfish so if they fit somewhere into the logo, that's a plus!!
Added Wednesday, May 29, 2013
I want to thank each of you for your design submissions. I have chosen a favorite and just want to let you know I appreciated your art work!
Added Wednesday, June 19, 2013
Industry/Entity Type
Business
Logo Text
Chicks of the Sea
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Mermaid