The Foxglove Project WEBSITE DESIGN
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This customer received 30 web designs from 5 designers. They chose this web design from pb as the winning design.
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Web Design Brief
Foxglove is a not for profit working in international aid and development. The website needs to be lively not depressing,earthy rather than bling, have a dramatic impact over lightweight. It may be that a black and white with spot colour may be more impacting given the simplicity I want for the site. Foxglove works in partnership with registered NGOs in Asia and Africa. At any one time it will have about five feature projects. The purpose is for people to be able to find out about the projects, the countries, the partner organisations, people's stories and then give people the opportunity to give their financial and volunteer support.
Target Market(s)
First World Donors
All ages but particularly 25 - 55
Industry/Entity Type
Human Rights
Number of Pages Required
5+ page
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simplicity
- Easy access to giving options
- Highlight stories both video and image + copy (sample in attachments)
- Lots of images over copy
Nice to have
- Interest
- Not boring
- May work in black and white with a spot colour or sepia look
Should not have
- Shiny new look
- Dont know how many pages or if it be coded or uncoded - makes no sense to me