Lead Generation Postcard for Psychotherapists
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Just a suggestion. To create a successful product like this, one needs to apply some kind of teasers. To stir-up an interest you may want to reveal one of the most interesting of these 9 tips. Maybe you can upload more material about this website and let us chose what seems the most relevant to go in the card.
Thank you
Great Suggestion. Here is the content of the cheat sheet:
9 Essentials of a Client-Attracting Website for Psychotherapists Cheat Sheet
Attracting psychotherapy clients online isn’t a mystery; it’s a simple matter of getting the right pieces of the puzzle in place. Use this cheat sheet to see the nine essentials to include in your website:
1. Professional Image – It’s time to pony up for a top-notch professional image, if you haven’t already. This is your potential client’s first impression of you.
2. Irresistible Offer – Wouldn’t you just love to get a few more newsletters in your email inbox every day? Right, neither do your clients. If you want their contact information, you’ve got to sweeten the deal with an irresistible freebie.
3. Fresh, relevant content – Still listing a group you ran in 1992? This is a major turnoff to both your potential clients AND Google search results. Keep your content updated and interesting.
4. Personal, engaging tone – Yes, I know you spent a LOT of time and money developing top-notch clinical skills, and you’ve probably got the student loans to prove it. However, your client doesn’t want to read dry, clinical credentials. They want well-written, interesting material.
5. Search Engine Optimization – Confused about what Search Engine Optimization (or SEO) even means? Join the club – most therapists AREN’T techies. But if you’re serious about attracting clients online, it pays to learn the basics.
6. Speak your clients’ language – Of course YOU’RE interested in the latest research about brain chemicals and AD/HD. I am too. We’re therapists, and we geek out on that stuff. But chances are your client doesn’t. Your client just wants to know that you get their situation and their pain.
7. Make it easy to contact you - Making the decision to call a therapist is hard enough as it is, don’t make it even harder for your clients to connect. Decide how you want your clients to get in touch with you and then highlight that on every page.
8. Mobile-ready – If you’re clients are like most therapy clients, expect that between 50 – 64% of them will be researching you on a mobile phone or tablet. If your website isn’t mobile-ready (or responsive), you won’t be putting your best foot forward to the majority of your potential clients.
9. Make it easy to navigate – Nothing aggravates me more than getting “lost” in someone’s website and not being able to find my way out of the maze. Don’t do this to your clients. Keep it simple, and make it easy-peasy for them to always get back home.
Want more FREE Practice-Building and Marketing Strategies? Click here to Like us on Facebook: www.facebook.com/ThrivingTherapyPractice
About the Author: Jennifer Sneeden, LMFT is a practice-building strategist. She believes therapists should get paid what they are worth, and has worked with therapists all over the world to help them build 6-figure private practices. To learn more about Jennifer’s work, visit her on Facebook at www.facebook.com/ThrivingTherapyPractice or online at www.ThrivingTherapyPractice.com
Hello Mam,
http://www.vistaprint.com/vp/images/template_files/Vistaprint_MailingServices.pdf is not responding..
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