Logo Design Project

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This customer received 86 logo designs from 39 designers. They chose this logo design from john_michael as the winning design.
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Logo Design Brief
We need a logo for a company called Stand 1 Armory that produces and sells ammo for retail. We will have an ecommerce website and product packaging. We'd like a black and white pallete. Simple and strong design. We're looking for a rectangular logo as well as a round or square version.
Updates
Project Deadline Extended
Reason: will provide feedback to designs we are interested in and review any new designs that come in.
Added Friday, May 31, 2013
Industry/Entity Type
It Company
Logo Text
Stand 1 Armory
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- very thin lines/text that are difficult for embroidery