• US$170

• 25 designs

• 9 designers

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Flyer Design Brief

We are an early stage startup named Limo. We were earlier known as rbus. Please check www.rbus.in for more details.

*THE ATTACHED FLIER HAS OUR PREV. NAME - RBUS. OUR NEW NAME IS LIMO. DO NOT MAKE THE FLIER WITH RBUS*

Want fliers/posters designed which are aimed at motivating people to stop booking cabs and start using bus as a cheaper, less polluting, sustainable system.

We offer a cheap and efficient way to travel in AC to the office - which is generally 20 to 40 kms from their residence.

There needs to be a call to action - to download our android app and get free rides.

Our competitors use stage-carriage model where the bus stops throughout the route for different customers. We aggregate all demand at the pick-up suburb and directly stop at the office locality. Cluster of points to cluster of points contract carriage model instead of a stage carriage model. We snap the route design to the customers' needs and pick them up from their home thereby giving them last mile comfort and saving money.

Our customers love us and not even a single customer has cancelled his/her regular subscription in the last 7 months.

Target Market(s)

There are 20 million people in Mumbai. A good 30% of them travel 20 km to 40 km and above to reach the business district from their residence because of the skyrocket cost of living in the city. Our target audience is everyone who wants to travel to office in AC at a cheap cost for daily commute - with a pickup at home - which avoids a lot of travel time to the local stations and back in the last mile.

Industry/Entity Type

Logistic

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Ideally, we would need the flier to reflect the color, vigor and celebration in India. Especially Mumbai. There is a lot of traffic congestion during peak hours and also - the local train systems get very crowded.
• The convenience of home-pick up and the affordable price need to be highlighted

Nice to have

• We handcraft the route and design to the customer needs. We love our customers and they love us back. We are creating communities of 15-16 people who travel together everyday and are becoming very very good friends with each other.
• It would be nice to see this love come out elegantly!

Should not have

• Any racism or sexism!
• Also, please do not use the assets in the attached flier. It is just attached for reference.
• Please do not pick images or fonts or text from the attached flier.

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Files

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