• US$320

• 147 designs

• 70 designers

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Logo Design Brief

The brand will be used to collectively market community based tourism enterprises located across the country. The brand will inspire visitors to get off the beaten path and position Jamaica as more than a sun/sand/sea destination. The brand must accurately represent a diverse product group that includes day tours such as:

1. Adventure tours (cycling, hiking, caving, boating)
2. Cultural tours (community visits, local dining, history, music, handicrafts)
3. Nature activities (sea turtles, birding, rustic cabins)

Possible icons and images include but are not limited to one or more of the following:

Cultural images:
- Traditional jewelry or handicrafts
- Person in typical dress
- Drums
- Coconut, calabash, or yam

Natural images:
- Mountains
- Rivers
- Sun, sunset
- Trees, roots, leaves
- Mangroves
- Birds
- Trail or track

Target Market(s)

1. International visitors (North America and Europe)
2. Jamaican diaspora
3. Jamaica residents

All enjoy eco activities such as hiking, bird watching, canoeing and other rural activities.

Industry/Entity Type

Tourism

Logo Text

Name: Jamaican Roots Slogan: Community Experiences in the Home of All Right

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The name: Jamaican Roots
• The slogan: Community Experiences in the Home of All Right

Nice to have

• Colors from Jamaican flag (yellow, green, black) is a safe color palette but not mandatory.

Should not have

• References to marijuana