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Modern logo for CrossFit gym that captures the raw nature of CrossFit, strength and fitness
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This customer received 63 logo designs from 24 designers. They chose this logo design from Sergio Coelho as the winning design.
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A$160
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63 designs
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24 designers
Logo Design Brief
We would like a multi-component logo for our CrossFit gym, CrossFit Casey. We need a longer design and then a shorter, abbreviated version.
We like black, light grey, dark grey, and a feature fluorescent yellow. We would be happy with just 2 colours so that printing on tshirts is easier and cheaper, but we need to have the invert of lighter and darker colour done in case we print on lighter or darker colours.
We have updated our logo from what we had previously, but it still looks a little amateurish. We want something tough, capturing strength, fitness in a modern look. We need something that we can print on tshirts, other apparel, business cards and social media that is easy to read and understand exactly what we do.
Our website and old logo can be found at www.crossfitcasey.com.au and our new logo idea is attached below.
Target Market(s)
People who are interested in CrossFit, Strength and Conditioning, lifting weights and getting fit. Generally health conscious, competitive people aged 18-45.
Industry/Entity Type
Fitness
Logo Text
CrossFit Casey
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Black/white colours able to be inversed for printing on light or dark colours. A feature colour of fluorescent yellow (colour must pop).
- Simple enough colour and design that it can be printed on a variety of medium, or on social media and still be easily understood.
- A main logo, and an optional smaller breakaway section (for example, see the sample I provided with the barbell and kettlebell with CFC that can be printed on it's own or together with the words CrossFit Casey)
Nice to have
- Some of the exercises we do involve barbells, olympic lifting, power lifting, gymnastics activities like handstands, muscle ups on rings or pull-up bars, kettlebell work - one or some of these ideas could be included. We cater to both men and women.
