JM Performance, an automotive performance shop seeking an aggressive and progressive looking logo
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This customer received 108 logo designs from 40 designers. They chose this logo design from Brando ST as the winning design.
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Logo Design Brief
The vision for the business is to be high-end, high quality, performance automotive fabrication and engineering shop. Specializing in research and development of producing new performance parts.With strong values focusing on out of the box thinking and doing what others consider impossible.I want my personality to shine through, showing innovation and determination.The flagship vehicle for the shop is going to be a high horsepower beast and I want that to be translated into my logo. I want my logo to say that you can expect nothing less than an absolutely psychotic awesome build. No run of the mill cookie cutter projects.I want the logo to be professional but with a devilish undertone. Almost like the devil in a pinstriped suite type of feel.The logo also needs to have enough character to be easily distinguishable and complex enough to look great on t-shirts. Yet having the ability to be simplified for a weld on plate for my products. But even in simplified form it needs to be immediately recognizable.
Target Market(s)
High End Automotive Performance Enthusiasts.
Industry/Entity Type
Automotive
Logo Text
M as center point
Logo styles of interest
Character Logo
Logo with illustration or character
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have a turbo incorporated in logo, I'd like the M to be the central focal point with it having an evil tone or even a demonic appearance.
Nice to have
- Red and Black/Grey colors only please