• US$160

• 55 designs

• 23 designers

---

Logo Design Brief

Need a new logo design for an old nonprofit organization seeking to recreate itself. Down East AIDS Network started as an HIV service organization, recently shifted to emphasize health equity and unrolled 'Health Equity Alliance' - a new branch/wing of the organization. This branch is focused on eliminating health disparities, advancing health justice and championing the health and wellbeing of marginalized populations including the LGBT community, people who inject drugs and racial and ethnic minorities. We need a hip new logo for the Health Equity Alliance that represents this innovative new field and appeals to a young adults and people in their 30s and 40s. Potential themes include: health, justice, equality and love. The agency is based in Maine and provides services throughout the state.

Target Market(s)

young adults and adults in 30s and 40s, progressive

Industry/Entity Type

Non-Profit

Logo Text

Health Equity Alliance

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Nice to have

• emphasizing theme of justice and equality
• logo on left with name to right