• US$160

• 70 designs

• 31 designers

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Logo Design Brief

The site is www.HipKraft.com . We feel we're in need of a new logo for all of our branding including the web site, the printed hangtags that go on the product, on packaging, on business cards, letterhead, etc.

We make apparel (clothing) and accessories for women using things that SHINE - including glitter and crystal rhinestones, which are like gems or diamonds.

See examples on hipkraft.com

Target Market(s)

Women 18-70 yrs old and some girls

Industry/Entity Type

Womens Clothing

Logo Text

HipKraft (preferable) or HIPKRAFT - with no .com - with the ability to add a slugline underneath, which may change frequently. On HipKraft.com, you can see it currently says BLING BLING. Other sluglines may be things like "You deserve to sparkle" or "Bling it On!"... the logo should be adaptable so that any short line of text can fit in it.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - a logo that is rectangular so it fits better on the web and printed products, like a width to height ratio of at least 2:1.
• - a logo that works well on transparent or light/white backgrounds

Nice to have

• - we might like a design that ties into the product, e.g. it reflects our industry and/or material type (rhinestones, which sparkle like diamonds and are faceted like them)

Should not have

• - gradients or complex shading. We sometimes will print a simplified version of the logo in a minimal number of colors, so it makes it more difficult if gradients, shading or extreme detail is present.

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Files