Brand development for new business
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This customer received 44 logo designs from 18 designers. They chose this logo design from Bluesky as the winning design.
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Creative Brief for MyOwn Accounting Services
Background on the organization
MyOwn Accounting Services is a new business established to provide SMEs and owner-managed businesses with an alternative to an in-house finance department. The company has a flexible business model and is able to provide services on either a retained basis or on a project by project basis.
Service Offerings include:
Management Reporting
Cashflow Management
Financial Control
Payroll Services & HR matters
Operational Management
Strategy & Business Planning
Project Outline
We are looking for designers to develop designs for the branding of this new business :
Logo design
Design of business card
Letterhead
Compliment Slip
Design of website look and feel (Home Page Design and Section Pages)
Colour Schemes
We would like the primary colours used in the branding to be Orange and Grey.
Please include recommendations for secondary palette.
Brand values and positioning to be reflected in the designs.
We would like the designs to reflect/evoke the following feelings/ audience reactions (in no particular order):
Professional; Trusted; Reliable; Creative; Innovative; Capable; Inspired; Calm; Partnership (or Partner); Value-Added; Service; Effective; Cost-Saving; Efficient; Friend; Adviser; Consultant; Helper; Personal Service.
Industry/Entity Type
Business
Logo Text
MyOwn Accounting Services