LA PIZZA Cone the funcky way to eat on the go

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This customer received 32 logo designs from 17 designers. They chose this logo design from nodi.b as the winning design.
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Logo Design Brief
I want a sophisticated logo for Italian pizza in a cone, bold writing to be clearly seen at busy events.
I have attached some logos that appeal to me, but feel free to be creative with the concept shown.
LA
PIZZA (first Z reversed to create the shape of a cone between the two Z's)
Cone
Black and white / rustic print/shades of grey with red appeal.
We are targeting a gourmet market travelling to events, we need to make eye catching and stylish - a difficult task when its pizza in a cone.
-The product is something you can eat on the go in one hand
- We will be paired up with companys suuch as Lavazza Coffee - Peroni and San Pellegrino.
Please see attached picture. please create the same image using LA PIZZA CONE with the "ZZ" forming a cone with pizza
Updates
Project Deadline Extended Reason: Change of concept and design, will repost new brief tomorrow. Added Sunday, August 30, 2015
Target Market(s)
Hipsters and the 16 years to 335 years market
Industry/Entity Type
Retail
Logo Text
LA PIZZA cone
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Style - modern - bold - a lot like pics attached
Nice to have
- An awesome logo
Should not have
- cartoon pictures