Umbrella Brand for Migrants In the US

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This customer received 41 logo designs from 24 designers. They chose this logo design from Himanshi10 as the winning design.
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Logo Design Brief
Create a graphic identity for a brand that will cater to mexican migrants in the US, some of them bilingual (English Spanish), some of them just speak Spanish. The Brand is "Nuestra nación" Which means our nation, and it is not pecific about it being mexico or the US. Thats the angle.
This identity has to let them feel linked to their mexican roots but it also has to recognize them as legal citizens working in the US.
This Brand will provide a series of services , the first being health and insurance services but also remittance and financial services under the same umbrella Brand. Ej.- "Nuestra Nación Remittance Services" "Nuestra Nación Health Services"
Target Market(s)
mexican migrants in the us. low education levels, low income
Logo Text
Nuestra Nación Remesas
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Bi national belonging feeling. Able to apply to different services