• A$160

• 64 designs

• 17 designers

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Logo Design Brief

We are a brand new responsible, sustainable and ethical travel company taking people on Wildlife Safaris to Africa. Not only will we take our clients to experience the stunning wild landscapes of Africa and to witness the majestic wildlife, we will be offering behind-the-scenes, once-in-a-lifetime experiences with wildlife conservationists and researchers and the real people in local communities. We support conservation and community development projects


I've attached a number of files that I feel are good inspiration for the colours, texture, style and feel of our branding.

Target Market(s)

Our target market is travellers aged 25 - 65 years old who want to 'experience' Africa and make a difference - not just see it.

Industry/Entity Type

Travel

Logo Text

Raw Africa

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We would like our logo to look and feel earthy, organic, hand-made, simple, clean, sophisticated and modern. Consider a little grunge / hipster influence on style.
• - AFRICAN Elephant(s) (please see attached files to see what an AFRICAN elephant looks like). Consider using a sihouette.

Nice to have

• Consider using a warm colour to embody the spirit of Africa (e.g. golden yellow, orange) and a contrasting dark colour (e.g. black, charcoal, grey).
• Consider using two different colours for the words Raw and Africa.

Should not have

• The logo should not be:
• - Elaborate / decorative
• - Computer generated look
• - Explorer badge looking
• - Cartoon like
• - NO BROWN
• - NO RED
• - NO ASIAN elephants (they have a large rounded bump on top of their head)
• - NO CIRCUS elephants
• - No trees
• - No suns

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Files

Download all files - 3.4 MB