• US$610

• 91 designs

• 34 designers

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Logo Design Brief

The logo is for a mobile device time-tracking application used for service contractors (construction, landscape, hvac, plumbing, cleaning, utilities, etc.)

Primary use of application: replaces employee "punch clocks" or hand-written timesheets with a mobile phone-based solution.

Employees clock in/out on their phones from site. The application tracks time data for payroll, for jobcosting, and for tracking estimated vs. actual hours on jobs, and for client billing. Having one time-entry system that can do these tasks in one system saves most offices a week per month of paperwork processing.

Design needs a strong, color scheme but a very clean, simple, ultra-friendly look/feel. Background color of all screens in the app are white to improve visibility outdoors - logo should be designed to be used on a white canvas.

Don't want it to look like "software" company... want it to look like a solution. Application itself has a metro "inspired" UI - it's not exactly metro, but it is simple, rectangular, minimal and clean.

A mobile phone in the logo - or some simplistic representation of one - might help us communicate what our product is more clearly...

See attached files for logo styles that we like...

Target Market(s)

Male (not exclusively, but heavy majority), 18-45, somewhat afraid of new technology, trades-workers (esp. construction)

Industry/Entity Type

Construction

Logo Text

crewtime.com

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• masculine/rugged color scheme
  friendly-lookling logo
  non-technical looking

Nice to have

• simple
  simple-looking mobile phone/clock incorporated into the logo

Should not have

• don't want the logo to look "technical" or software-y
  avoid feminine colors/pastels

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Files

Download all files - 0.1 MB