• US$320

• 194 designs

• 92 designers

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Logo Design Brief

Managing Director: Andre Mohamed
Company Name: Americas Marketing Company Limited (AMCOL)

We wish to get a fresh new logo for our company Americas Marketing Company Limited (AMCOL). Here is a list of the subsidiary companies that make up AMCOL Group of Companies (www.amcolgroup.com):
1. AMCOL Hardware (www.amcolhardware.com) – power-tools, and construction and building material distribution company.
2. AMCOL Fitness First Health Club (www.amcolfitness.com) – large, professional gym for persons interested in fitness, bodybuilding, and weight-loss.
3. AMCOL Supplements (www.amcolsupplements.com) – supplements store with an e-commerce website that sells fat-burners, nutritional supplements, and fitness gear.
4. Qi Spa and Salon (http://amcolfitness.com/spa/) – beauty therapy, hair design, massages, cosmetics, skin care, etc. to clients
5. Courier - allows citizens of our country to have a US address box so that international purchases can be made and shipped to their local address via our service.
6. Insurance - provides financial compensation to clients resulting from damage, loss, injury, etc.

The logo can have the text alone or be a combination of the text and a new symbol. There are no restrictions on the colour scheme of the logo.
The logo will generally be placed on a white background.
We would like the logo to represent our group of companies stated above.

We have attached a sample of our OLD logo just to show what it looks like. Your new logo design will replace this one. We are not looking for a copy of the old design or anything similar to it. We are looking for a fresh, new, original design.

NOTE: The winner of this Logo Design Project will be invited to participate in our next project, which is for a Business Card Design.

Target Market(s)

The logo should target all kinds of customers including customers of different backgrounds, businesses, markets, ages, gender etc. allowing the group of companies to expand in other areas.

Industry/Entity Type

It Company

Logo Text

AMCOL

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must have the text AMCOL in it. This will ensure that customers get to know the name "AMCOL".
• Must visually stand out on a white background.
• Must be visually memorable to the customers so that when they see a faint image/shape of the logo it will be instantly recognisable as belonging to AMCOL Group of Companies.

Should not have

• Should not have dark colours or a dark atmosphere.

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