Commercial construction company seeks refreshed, innovative logo

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This customer received 137 logo designs from 45 designers. They chose this logo design from Well Being as the winning design.
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Logo Design Brief
We are a commercial -- not residential -- construction company in Grand Rapids, Michigan, that was established in 1962. The company's name is Erhardt Construction. The website is erhardtcc.com
We are searching a logo that is:
Simple – easily understood
Bold
Straight-forward
Masculine
Forward-thinking
Timeless
Memorable
Also:
Not only do we provide basic construction services, we offer innovative services, such as Lean Project Delivery, FASTRACK Clean Wall System and Building Information Modeling (BIM). We want a logo that demonstrates more than a typical construction company. We stand out above our peers and we want our logo to show it.
Optional:
We currently use a tagline – Right from the start
The tagline is not needed for the logo, but can be included if desired.
Mandatory:
Maintain red as main color --- PMS: 186; if using a secondary color, gray PMS: 431 is an option
Target Market(s)
Business owners, healthcare companies, hospitals, schools, churches
Industry/Entity Type
Construction
Logo Text
Erhardt Construction
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Mandatory:
- Maintain red as main color --- PMS: 186; if using a secondary color, gray PMS: 431 is an option
Nice to have
- We currently use a tagline – Right from the start
- The tagline is not needed for the logo, but is available for use