The Overwatch Project - a new logo for a new business
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This customer received 32 logo designs from 17 designers. They chose this logo design from TRHZ as the winning design.
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We need a logo designed for a new company that is based in Brisbane (Australia) but will be focusing nationally. The name of the business is derived from a military term used to describe when a organisation has taken a position where it can observe the terrain ahead, especially likely enemy positions. This allows it to provide effective covering fire for advancing friendly units.
The aim of the business is to provide a on stop service for personnel who have left or about to leave the defence force. We have partnered with training companies, recruitment organisations and other businesses that support the needs of ex military personnel.
The name of the business is reference enough to Military so we're not after a logo straight out of a military. We are trying to get people to move away from the Military!
Target Market(s)
Military personnel whether out of the military or looking to get out.
Industry/Entity Type
Business
Logo Text
The Overwatch Project
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- clean and simple designs
Should not have
- Military looking designs