• US$400

• 81 designs

• 18 designers

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Logo Design Brief

I am developing a new apparel/clothing/performance clothing company that caters to the fast growing watersport of stand up paddling (SUP). If you are not familiar to the sport, please google. Its much like surfing meets kayaking. Stand Up Paddling is the fastest growing watersport in world. The company I am creating is called Stand Up Battle and will cater to those who love the sport, fitness, stand up paddle racing, and surfing.

My goal is to make this company the "Under Armor/Nike" of the watersports and I am looking to capture the serious enthusiast/participant of the sport. Our clothing will be 100% geared towards the serious participant so I would like the logo to be official, not "beachy."

I want people to wear this brand and instantly feel like they can win the contest, paddle faster, surf better, etc. With that said, a serious, innovative, "im going to win" design would be best.

Target Market(s)

active, competitive, watersport athletes that will win at no cost. They will buy an expensive shirt if it means cutting their time.

Industry/Entity Type

Clothing

Logo Text

Stand Up Battle

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Logo could have a sequence of a silhouette guy paddling on a stand up paddle board and have each sequence come together in the outline of a submarine.
  
  

Should not have

• No Flowers (everyone always tries to use hibiscus flowers in surf brands)