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Sofia Ammor (Dubai-based designer fashion label)

Winner
Contest winning design
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This customer received 417 logo designs from 57 designers. They chose this logo design from Natan as the winning design.

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  • Budget US$460
  • Number of designs 417 designs
  • Number of designers 57 designers
Logo Design Brief

A an emerging fashion designer based in Dubai needs a logo for the following applications:

clothing label - tags - wwbsite - social media - runway shows - stationery - in boutique signage (store-in-store or dedicated rack)

We are looking for a logo that is:

elegant - refined - sophisticated - upscale - classy - expensive - luxury - exclusive - feminine - bold - expressive - aspirational - legible - quality - not too complicated - expensive

See attachment for inspiration of designer logos - you will notice many common themes, e.g.

- simple - black & white (95%) - elegant - expensive looking - refined etc.

Info Icon
Updates

IMPORTANT


Dear Designers

Thank you for your submissions so far. Based on how we are seeing the logomark interact with fonts, we have made a decision to abandon the calligraphy based butterfly. Please do not submit anymore designs with this concept. Sorry for any inconvenience or confusion caused to you.

We will be looking for a simple logo that reflects mainly the name in a bold, elegant, and feminine style. The brief will be updated shortly.

Thanks.

Added Sunday, May 12, 2013

Dear Designers


When submitting designs, please do not put more than ONE design per submission. It is difficult to evaluate a design when it is cluttered as 2, 3, 4 or even more per square. Pls follow these guidelines:

1. One design per submission (feel free to submit all variants as separate submissions)
2. Don't use up the whole square, leave a lot of white space so the design can be absorbed and evaluated
3. Only in later revisions, where we are evaluating A vs B variants, can we consider multiple numbered options per submission.

Thanks

Added Sunday, May 12, 2013

I have an idea I wonder whether someone can execute and try out. This is just an idea, not a direction for everyone to follow. I would like to see it as a variant / possibility among all the designs.


The idea is to have some mirror image symmetry between the last A in Sofia and the first A in Ammor in the name. I will sketch something and upload as Attachment #2 shortly.

Thanks for humoring me.

Added Sunday, May 12, 2013

Further to my last update - File 2 with a rough idea has been added now. Thanks
Added Sunday, May 12, 2013


NOTE TO DESIGNERS

Pls follow these submission guidelines:

1. black on white or grey on white only (for now)
2. use the white space of the submission box - do not make logos too large
3. DO NOT submit multiple applications of the same logo - this adds a lot of clutter to the submission review.

Thank you.

Added Tuesday, May 14, 2013

Dear Designers


Sorry I was not able to send comments yesterday as I was very busy. I hope got back to many of you today; I am all caught up.

We now have an excellent set of submissions with many good designs. Here is the update on our design direction for any future submissions, based on what we have seen and learned over the past few days:

1. We are now 100% focused on a typographical logo. This means there is no need for a logomark. The design work and visual impact will be in the font style and customization of letters in SOFIA AMMOR.

2. We are open to ALL CAPS, Small Caps or sentence case. I think we are leaning away from all lowercase letters.

3. The font chosen can be modern, graphic sans serif / classical / or a signature handwritten style. We also encourage people to customize the fonts as appropriate. The design will be in the choice, spacing, adaptation etc. of letter forms themselves. We also encourage customization in the form of connecting letters, words, etc. or customizing letters in a unique way to create a distinctive look (as an example, look at YvesSaintLaurent logo).

4. We prefer colors such as black on white, or grey on white.

5. We prefer for both words to be on a single line, on the same plane. However, we could consider 2 line or staggered words. We haven't seen many of these kinds of submissions so it is hard to judge. In some fonts, such a layout could be successful.

6. The overall look and feel must be simple, elegant and upscale. These are expensive dresses and the label / logo has to speak to elegance, simplicity, and good taste. Do NOT overcomplicate the logo. If you are focusing on a specific font for the logotype, add a single signature element or flourish, but keep it restrained and don't add too many elements in the same design.

7. I am sorry I am giving very curt, direct feedback. It is difficult for me to write detailed notes or long sentences with so many submissions. I do not mean to be disrespectful or impolite in any way at all. Thank you for understanding.

Thanks again and continue the great work - Good luck!

Added Tuesday, May 14, 2013

Dear Designers


Please note that the designer fashion logos PDF (examples) has been expanded to 3 pages. Again, you will see most logos are type-based only (no logomark), and black & white color scheme.

Added Tuesday, May 14, 2013

We have a winner!


Thank you designers for all your hard work, edits and terrific submissions. We shortlisted about 15 designs, all of which were excellent, and were finally down to 2-3 designs. 

In the end we went for something elegant with a touch of femininity and a very subtle hint of calligraphy and Middle Eastern influence. Sofia preferred this over more modern, angular designs.

Thank you all!


Added Tuesday, May 28, 2013

Target Market(s)

Sofia Ammor is a designer of high-end Moroccan and Arabian-style dresses. These dresses, known as "kaftans," are worn by Middle Eastern ladies for outings and special events. However, they can also be worn by Western ladies as a flowy dress for summer weather. Generally these designs appeal to women aged 25-45. The average retail price point for her creations is approx. US$500-750 per piece. To see examples of her work - check Sofia Ammor on Instagram.

Industry/Entity Type

Fashion

Logo Text

SOFIA AMMOR (all CAPS, sentence case, like this: Sofia Ammor), or joined together like in a quasi straight script e.g. SofiaAmmor

Logo styles of interest
Wordmark Logo

Word or name based logo (text only)

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
  • PLEASE SEE THE UPDATE NOTES

    There are no "must have" priorities other than spelling out the designers first and last name, Sofia Ammor either on its own or in conjunction with a logomark of some kind.
Nice to have
  • PLEASE SEE THE UPDATE NOTES

    There are no absolute "must haves", but the logo could have the following characteristics:

    - black & white
    - some logomark or icon, perhaps some form of initials design or other motif
    - an elegant, legible font - could be serif, sans serif, or a handwritten (signature style)
    - could simply be a customized wordmark
    - modern or traditional, no clear preference
    - some sense of differentiation, originality, and custom designed appeal
    - Lettercase could be all caps, small caps, sentence case. Unlikely to be all lowercase.
Should not have
  • PLEASE SEE THE UPDATE NOTES

    Logo should not have

    - more than 2 colors (B&W+1)
    - should not be too complicated
    - not too casual, informal or whimsical
    - should not look cheap or "mass produced"
Files
Download all files - 0.7 MB
JPG
sofia ammor sketch Sunday, 12 May 2013 15:45:19
Sunday, May 12, 2013
PDF
Designer Fashion Logos Tuesday, 14 May 2013 14:34:55
Tuesday, May 14, 2013
Payments
1st place
US$420
Participation payments x 2
US$20
Total
US$460
Project Deadline
21 May 2013 11:22:22 UTC
Language