• US$200

• 74 designs

• 28 designers

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Logo Design Brief

We are looking to redo our logo. The current one is attached. We are a high performance business consulting outfit. We like our current logo, but for our own reasons we need to change it. Plus, we are changing the name of the company from Pursuit to "Pursuit XL"

Our company has adapted the best practices of Navy Fighter aviation and business, as many of us are former navy fighter pilots and former high profile CEO's, and are applying these practices to many businesses. We want a logo that looks clean, modern and professional and exudes high performance. The logo will be on business cards, websites, letters and brochures. We would like a logo that has text and a symbol, the symbol should express speed or flight in some way and /or the global reach of our business.

Our company is about the "Relentless pursuit of excellence" by applying rapid organizational improvement in leadership, teamwork and execution excellence.

Our tagline is:

Excellence...Delivered

The tag line should not be on the logo as we will place this in different places.

In terms of color, we like the current color scheme and the gold dot over the "I" but are open to new ideas. Our company colors tend to be rich blues and platinum.

Later we will want to have variations of our logo created for different programs that we sell. Including ppt templates that we will need after we find a logo, so this will be an ongoing relationship with a designer.

Target Market(s)

Medium to large corporations in energy, financial and government sectors

Industry/Entity Type

Business

Logo Text

Pursuit XL

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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