UMAYA sweets needs chic packaging designs

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This customer received 11 packaging designs from 4 designers. They chose this packaging design from ganz abecia as the winning design.

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Packaging Design Brief

We need a packaging design for our new homemade sweets line called Umayas' Sweets located in the UAE. We have a range of sweets that vary from full cakes to separate cuts, we have 3 types of cookies, and we have sweets usually packed in transparent plastic cups. We usually use the plastic transparent packaging off the counter but we want to step it up a notch and get distinguished through our modern unique packaging that also reflects local Emirati touch of homemade cooking.

For an idea of some of the sweets we post on instagram check out @amaya_uae. Our main clients are employees so we want the packaging to be suitable in size and usability for desk top use, easy quick chic servings. looking for this behavior: the box or package should be attractive so that others could come over and say "wow whats that"

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Updates

Project Deadline Extended Reason: To Give designers room for brainstorming their best ideas. Added Saturday, August 15, 2015

Target Market(s)

Employees male and female


Font styles to use
Other font styles liked:
  • as logo

Colors

Colors selected by the customer to be used in the logo design:

ec1f27
0355a3
f37122

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Chic design
  • Usability
  • Easy handling
  • Consistent with brand logo
Nice to have
  • Light weight

Files
PDF