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Marketing consultancy wants out of the box yet smart logo
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This customer received 177 logo designs from 50 designers. They chose this logo design from DominicDesign as the winning design.
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177 designs
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Logo Design Brief
Mesh Consulting (trading as Mesh) is a marketing consultancy based in Sydney.
It is important to point out that the name Mesh was selected to work on two levels.
1) Mesh is defined as something which causes things to fit together or work together successfully. It is an active state of engagement.
2) It is an acronym for Marketing Expertise Strategic Help (this does not have to be spelt out in the logo unless it works creatively)
Ultimately, our clients engage us to analyse data, to then devise integrated marketing strategy which engages the target audience in relevant ways.
The right logo for us will portray a sense of pushing the boundaries, of being cutting edge and of connecting the dots that others fail to see. We are not wedded to any colours at this stage and welcome designs which you believe communicate the above.
Target Market(s)
Mesh seeks to provide services to small and medium sized businesses, the type of businesses that know they need help but maybe cannot afford the services of a full time marketing employee.
The expected audience will be professionals aged 30 - 55
Industry/Entity Type
Marketing
Logo Text
Mesh (or Mesh Consulting)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The successful logo will have energy, yet not be so quirky as to lose gravitas or make us look childlike.
- Think outside the square, look to create something which bends peoples minds but which is not too weird.
- Must have design consideration for online or offline use
- Must be relevant and appealing across industries
Nice to have
- 3 or more colours
- MESH is an acronym for Marketing Expertise Strategic Help (this does not have to be spelt out in the logo unless it works creatively)
- We are open to any use of capitals/no capitals/all capitals
Should not have
- No overt use of cogs or gears
- No small fonts